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26 May 2017
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Lowering Business Costs – How to Save on Printing

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Posted By Chuck P.

Every business, especially new businesses, need to find ways to reduce their costs, and their printed materials are often seen as one of the areas where they can do that. But it can also prove to be a big mistake if they don't go about it in the right way. So just how should companies look at reducing their printed material costs? One of the first things you can look at doing is printing everything yourself. This is really only a viable option if you have the time to print out everything you need and if you have a printer that can cope with the quality that you'll need for some of the more important items like brochures, business cards, and letter headed paper. If you use flyers in your business, then it’s an ideal candidate for something that you can print yourself rather than having a professional print them. If you have anything professionally printed that doesn't need to be of a high quality, then consider doing it on your own printer. If you're thinking of using a professional printer, who should be local because of the time and money you can save by actually going there and collecting the finished printing, as well as seeing the work they do, then find out if they will give you a discount if you get all of your printing done with them. Most printers will have to set up to do a run just for you, so if you can do it in bulk, or maybe do combinations of letterheads, invoices, business cards and more, then it's possible they will be able to offer you a discount because you’ll be saving them money, too. Although most printers can now produce quite elaborate designs directly from any picture file you've saved for your software package, you'll find that some charge extra if you use more than two colors in the design. Before getting any work done, and if you're still in the planning stage of designing, find out what you get included in the standard package that the printer does and try not to do anything that will increase that cost. It's nice to have a well designed and gloriously colored logo, but few people will remember you for it and it will just bump up the printing cost. How many companies can you think of that use more than two colors in their logo? So, whether you decide to do it yourself, get it professionally done, or use a combination of the two, there's always going to be a way that you can reduce your printing costs. Business printing materials shouldn't be seen as an area that you can randomly cut costs in because they are essential to your advertising, either directly in the form of brochures and flyers, or indirectly in the form of business cards and letterheads. Either way, if you take some time to plan it carefully, you can still make the cuts without cutting the effectiveness, too.

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